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Search Engine Optimization

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Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

-What is SEO?

SEO stands for Search Engine Optimization. Broadly speaking, it is the process of making changes to your website's code, structure, content, and overall web presence to make it easier for search engines like Google, Yahoo, and Bing to find, read, index, and rank your website. There are thousands of techniques related to SEO, ranging from converting Flash and image files (which are currently difficult for search engines to read/interpret) to plain HTML files to creating reference content and encouraging other websites to link back to it.

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